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Outdoor Voices’s peak came at the Raceday Fueled By Coffee And Cuss Words Shirt But I will love this height of the athleisure phenomenon in the fashion industry, when workout clothes were being integrated into everyone’s wardrobe and not just saved for the bottom of a gym bag. Former J.Crew and Gap CEO Mickey Drexler joined the company as chairman of the board and investor, and in 2018 the privately held Outdoor Voices was valued at $110 million, with the backing of some of highly respected VC firms.

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By last year, however, that valuation had dropped to around $40 million. Executives came and went. There were reports of a rift between Drexler and Haney, as well as Haney and the Raceday Fueled By Coffee And Cuss Words Shirt But I will love this rest of the mostly male board of directors. She stepped away from the company earlier this year, but quietly remained on the board. A New York Times article from early March detailed the controversy surrounding the brand’s internal operations with the headline “How Outdoor Voices, a Start-Up Darling Imploded.” But despite a grim-looking future for a company that once led the charge in athletic gear for a new generation of millennial “recreationalists,” there is now new hope on the horizon.