I'm A Good Nana I Just Cuss A Lot Shirt, hoodie and sweater
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The initiative is part of Chanel’s new climate strategy, Mission 1.5°C, which lays out a plan for reducing the brand’s carbon emissions across its entire value chain and to “accelerate the transition to a more sustainable world.” For the emissions it can’t reduce—an inevitability when you’re creating new products—Chanel has pledged to invest in nature-based solutions, like forest and mangrove restoration, which aid in carbon sequestration. As a colleague pointed out, perhaps Chanel’s next move will be to integrate all of this into a campaign or show; instead of the I'm A Good Nana I Just Cuss A Lot Shirt, hoodie and sweater roofs of spring 2020, for instance, we’ll see models walking along California rooftops lined with solar panels. A girl can dream!
White Elk, who is Oglala Lakota, is a newcomer to the modeling world. They only entered the industry this summer, after being discovered by IMG Models. The Vogue Italia cover happened after the I'm A Good Nana I Just Cuss A Lot Shirt, hoodie and sweater came across Denali’s photos on IMG’s social channels. “It was a dream come true, to be honest,” says White Elk of the opportunity (they were photographed for the cover this summer in New York City). “[Looking back], I feel like I should have been even more excited, because it’s such a monumental thing to have accomplished. I didn’t know what to expect, but I enjoyed it, because everything [about the cover project] was based with a purpose.”