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While the Official dunkin’ donuts christmas xmas ugly sweater project started for practical, money-making reasons, it’s now completely rooted in creativity. As she began building a following on Instagram, her pieces became increasingly more bold and playful. “On Instagram, people are drawn to things that are visually striking. Your eye automatically notices something that’s brightly colored or that has a high contrast,” she says. Instagram isn’t the only place where the demand for her work has been noticed and picked up; stars such as Kim Kardashian West, Rosalía, and BbyMutha have all worn her spunky pieces too. “I was not expecting [Kardashian West] at all,” says Porter. “Her team reached out and bought some pieces. Now, I’m getting a lot of sales in L.A.”

For Williams, one of the Official dunkin’ donuts christmas xmas ugly sweater also I will do this most exciting facets of Black Ambition is the strong emphasis placed on mentorship, with plans for prizewinners to be introduced to leading figures within their respective industries, offering help with everything from advising on media strategy to providing industry connections for further investment. “The number one thing I hear is that they need the capital to get started, and that’s hard to come by, but what’s even harder than that is once you have the capital, to understand what to do with it,” adds Williams. “That’s where the mentorship comes in.” With applications open as of today, this first phase of the project will conclude with a major event in July of next year, where finalists will present their projects to judges and investors and the winners will be announced. As for where Williams hopes to see it moving after that, his answer is simple. “We want to do it annually and see the prizewinners thrive,” he says. “That’s what success looks like to me.”
