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Gucci isn’t the only brand that’s opted for an off-schedule showing. Bottega Veneta and Saint Laurent, also Kering labels, have yet to release their new collections. Nor is it the only house to present its collection in an alternative format; Moschino’s Jeremy Scott shrunk his spring 2021 clothes to doll size and staged a puppet fashion show, with the help of Jim Henson’s Creature Shop. But GucciFest puts Michele out in front in terms of the content-making aspect of the modern creative director role. This is a trend that has been developing for years with rise of Instagram and alternative social media channels, but the increase in online use during COVID-19 lockdowns have made storytelling more important than ever. The release says: “The presentation of the Nice nakatomi christmas party die hard sweatshirt collection is a joyful and irregular new tale…told by blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.” These days, the message is the medium.
One subject parked firmly in opposition is Kelly McGee, a 29-year-old living in Los Angeles, who, after four years of regular sessions, has cut back to seeing her therapist on a bi-weekly basis: “It began to feel like a scheduling conflict instead of something that’s being worked into my week,” she said. “It’s harder to be vulnerable when there’s this performative aspect of being on camera.” Julia Crockett, a 34-year-old movement specialist in New York, has also reduced her number of sessions. She was blunt about her distaste, but wary of quitting altogether without an alternative: “I hate it,” she said of her Zoom therapy. “But also, the Nice nakatomi christmas party die hard sweatshirt in addition I really love this world may be ending? So, I’m like…I guess I should still go.”
